Privacy Policy

At Simply Amethyst®, we take our customers’ privacy very seriously and understand that visitors of our website need to be in control of their personal information. We’re telling you about the Simply Amethyst website privacy policy so that you know what information we collect, why we collect it, and what we do with it.

Personal information voluntarily submitted to Simply Amethyst

Simply Amethyst will not gather personally identifiable information (PII) about you unless you specifically and knowingly provide this information to us.

Submitting personal information is voluntary and is not required to access information on our website. If you choose to provide personal information (name, address, telephone number, email address, etc.), it will only be used for such purposes that are described at the point of collection. For example, by completing an “Email Us” form, we may use that information to respond to your message and/or help us get you the information or services you requested. By volunteering information you consent Simply Amethyst to use the PII in connection with the website, or for such purposes as are described at the point of collection. You have the right to access and amend or correct PII submitted by you if necessary.

Simply Amethyst may also use online surveys to collect opinions and feedback from our website visitors. Simply Amethyst may use survey results to analyze visitor satisfaction and use this information to improve the site’s operation and content. The survey is completely voluntary. If you decline to participate, you will still have identical access to information and resources on the Simply Amethyst website as those who do decide to take the survey.

Information automatically collected and stored

When you browse through our website, Simply Amethyst will automatically gather and temporarily store information of your visit. However, this information cannot be used to identify you as an individual.

Simply Amethyst uses Google Analytics software to perform analyses of user behavior in order to measure customer interest in the various areas of our site and to provide a better user experience to our visitors. The reports are only available to limited staff that requires this information to perform their duties. It is retained only for as long as needed for proper analysis. The Google Analytics Privacy Policy is available at


When you visit any website, its server may generate a piece of text known as a “cookie” to place on your computer. The cookie allows the server to “remember” specific information about your visit while you are connected. The cookie makes it easier for you to use the dynamic features of Web pages. Cookies from the Simply Amethyst website collect only information about your browser’s visit to the site. They do not collect personal information about you.

Types of cookies

There are two types of cookies: single session (temporary) and multi-session (persistent). Session cookies last only as long as your Web browser is open. Once you close your browser, the cookie disappears. Persistent cookies are stored on your computer for longer periods.

Session Cookies:We use session cookies for technical purposes such as to allow better navigation through our site. These cookies let our server know that you are continuing a visit to our site. The OMB Memo 10-22 Guidance defines our use of session cookies as “Usage Tier 1 — Single Session.” The policy says, “This tier encompasses any use of single session web measurement and customization technologies.”
Persistent Cookies:We use persistent cookies to understand the differences between new and returning Simply Amethyst website visitors. Persistent cookies remain on your computer between visits to our site until they expire. The OMB Memo 10-22 Guidance defines our use of persistent cookies as “Usage Tier 2 — Multi-session without Personally Identifiable Information (PII).” The policy says, “This tier encompasses any use of multi-session web measurement and customization technologies when no PII is collected.”
How to opt-out or disable cookies

If you do not wish to have session or persistent cookies placed on your computer, you can disable them using your Web browser. If you opt-out of cookies, you will still have access to all information and resources on the Simply Amethyst website. Instructions for disabling or opting out of cookies in the most popular browsers are located at

Please note that by opting out of cookies, you will disable cookies from all sources, not just from the Simply Amethyst website.

Protecting Information

Simply Amethyst is committed to ensuring that our customer’s information is properly collected, used and maintained. PII collected via our websites is maintained on secure servers and is accessed only by staff members with a business need to use it. We safeguard the information you provide in accordance with the Privacy Act of 1974, as amended (5 U.S.C. Section 552a).  We will not disclose, give, sell or transfer any personally identifiable information that you provide through our website to third parties except in response to a valid subpoena, warrant, court order, or as otherwise required by law.


Electronic mail is not necessarily secure so we do not recommend sending confidential or personal information via email. If you send us an email with questions or comments, we may use your personal information to respond to your questions or comments, and we may save your questions or comments for future reference.

Website Security

For site security purposes and to ensure that this service remains available to all users, we use software programs to monitor traffic to identify unauthorized attempts to upload or change information or otherwise cause damage. In the event of law enforcement investigations and as part of any required legal process, information from these sources may be used to help identify an individual.

Privacy Policy Changes

If we decide to change our privacy policy for, will post those changes here so that you will always know what information we collect, how we may use that information and whether we will disclose that information to anyone.